The cooper is meant for adults who want a little edge. The content is for men and women who wants to buy hoodies or denim pants. The visual effects for the main page is filled with wacky cartoon illustrations and cartoon animations. This makes it look grungy and edgy. The site uses both scripts and Helvetica fonts. The word “Artist” is a script font and the word “Cropp” is Helvetica. The layout responds even rows from width to height. You navigate through the page by clicking on the links from above the page or buy the products you want. It uses both Desktop and mobile devices. awwwards